Papíssima
[vc_row][vc_column][vc_single_image image=”4634″ img_size=”full” alignment=”center”][vc_empty_space height=”40″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]A Papíssima consiste em uma proposta de alimentaçāo saudável, complementar ao leite materno, para bebês entre 6 e 36 meses de idade, através de porções individuais congeladas, produzidas com ingredientes naturais e sem conservantes.
A Papíssima teve o cuidado de elaborar o cardápio com ingredientes naturais e selecionados, espelhando-se nas papinhas e comidinhas feitas pelos próprios pais em suas casas. As papinhas são divididas em 3 fases (a partir de 6 meses, 9 meses e 12 meses), para todas as versões foram definidas as embalagens específicas.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]
Visite o site da Papíssima
Projeto de interface desenvolvido com muito carinho.
[/vc_column_text][vc_single_image image=”4629″ img_size=”medium”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”top”][vc_column][vc_single_image image=”4630″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”top”][vc_column reveal_effect=”fadeIn”][vc_single_image image=”4625″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”25″][vc_column_text]Projeto completo e cheio de detalhes: desenvolvimento da identidade visual, papelaria, materiais de apoio e de divulgação, embalagens e site. Com uma linguagem lúdica, sua identidade traduz toda essência da marca e aquela liberdade de se lambuzar alimentar. Crescemos com o alimento, a vontade de experimentar o novo, e com aquela fome de urso. Tudo se torna uma brincadeira.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”4621″ img_size=”full” alignment=”center” css=”.vc_custom_1469137647628{background-color: #dcd2cd !important;}”][vc_column_text]
lúdico, fome de urso
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saudável, fresco
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italiano, ‘gourmet’, brincadeira, sujinho
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Acima apresento o esquema simplificado da geração do símbolos. O símbolo surgiu com a ideia da ‘brincadeira’ com a comida, o italianinho e o fresco.
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